Gamifying Volunteering - Cause Corps
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- 1. Problem Volunteering: accountability, measuring impact, and
rewarding participants Image Source:
http-//melbournecommunitytoylibrary.org.au/blog/wp-content/uploads/2012/07/Hands-new-cropped
- 2. Potential Volunteers Want to trust that their efforts are
well-spent. Metricising impact 1. Choose the manner in which they
contribute 2. Maximise impact to their personal causes 3. Get a
sense & record of achievement; feel like they moved the bar
Accountability 4. Find the best organisations that match their
cause and work style Increasing learnability 5. Makes entry level
experience clear and accessible 6. Provide background information,
event on-boarding and feedbackImage Source:
http-//3.bp.blogspot.com/
- 3. Volunteering Organisations Want an easy, low-cost way to
manage volunteers. Metricising impact Prove the organisations
efficacy to their cause Have a user-originated measure of
effectivenessAccountability Want appropriately skilled and
motivated volunteers Want a way to reward volunteersIncreasing
learnability Leverage an existing community of volunteers Automate
management of events and peopleImage Source:
http-//seanheritage.com/
- 4. Solution Cause Corps.! A website for volunteers to find
volunteering initiatives that match the causes they care about and
the way that they want to work. A way to crowd-review volunteering
organisations.! A place for organisations to post events and find
reputable volunteers. A service to reduce the cost/ augment ability
to of provide a rewarding volunteering experience.! A system for
mutually tracking the impact of both parties toward their shared
causes.
- 5. Player Types Involved Initially caters for Explorers and
Achievers.Design focus at launch is on thesingle player experience,
highlighting types of activities volunteers can do from home before
moving to bigger commitmentsHelps to solve empty bar problem!
Subsequently then builds on Socialisers, leveraging data gathered
to match them.Image Source: 8. www.freevector.com_V2
- 6. Game mechanics ! !Increasing learnability The sign up wizard
has a simple XP system represented as a progress bar.Volunteers:
encourages new-to-site to explore available events; through to
volunteering for their first eventOrganisations: encourages
new-to-site to post an event; through to creating a profile page
about their organisation
- 7. Game mechanics Metricising impact & accountability -
Explorers & Achievers (first) Upon completing an event, both
the user and the organisation rate each other via an online
feedback form. A reputation point is then added to both the below
categories Causes, such as environmental, animals, health, et al.
Work Type, such as work @ home, manual work, face-to-face, et al.!
Both users and organisations can see their overall reputation as
made up by these two categories.
- 8. Your%work%types%Examples The website lists the users top
three causes and work types.Face7to7face"Oce"Work"Other" Animals"
Human"Rights"Do"@"Home"Children"! Later functionality would provide
drilldown charting.Other" 0"5"10"15"20"25"30"35"Your%causes%
Children"Human"Rights"Other" Do"@"Home"
Oce"Work"Animals"FaceAtoAface"Other" 0"5"10"15"20"25"30"35"
- 9. Game mechanics Metricising impact & accountability -
Achievers (later) Award badges for progress within each cause and
each work type Badge awarded at increasing scale, (e.g. 1, 3, 5, 8,
15, 25 reputation points in category) Miscellaneous badges e.g.
based on overall frequency, overall number, streaks
- 10. !Game mechanics ! !Social aspects News/event feeds
Personalised pages Follow organisations Suggest volunteers to each
other based on: similar badges, causes, work types, locations
Create specialised leaderboards for: each causeeach work typeeach
cause/work type combinationand further refine/filter the
leaderboard by geographical area as the user base scales
- 11. Cause Corps: Summary Metricising impact Reputation-based
point system on two vectors - cause and work typeIncreasing
Learnability Progress bar/XP system for new-to-site users to direct
behaviour and reward progressAccountability Creating a two-way
system of ratings allows volunteers to hold organisations
accountable; and vice versa.Organisations can see how many people
rated them positively/negatively for a given event, but not who
exactly.Socialising those with the same causes and work styles
Social mid-game, comparing oneself to others in similar
categoriesEnd game Volunteers above a certain level are invited to
start creating their own causes and running them
- 12. Appendix
- 13. User Actions Phase 1: Learn: Sign up/Learning to Use
Explore the possibilities; commit to signing up for the first event
Phase 2: Build reputation Build experience, status, reputation;
against your causes and work types. Phase 3: Participate Compare,
share, get involved in the community Phase 4: Create Create own
volunteering causes and events.