<p>PowerPoint Presentation</p>
<p>10 Insights for Engaging with Learners</p>
<p>Paolo LenottiHead of Marketing at Filtered @paololenotti</p>
<p>Marnie ThreapletonHead of Advisory Services at Towards Maturity @MarnieThreap </p>
<p> #FilteredWebinar</p>
<p>CONSUMER: a person who purchases goods and services for personal useLESSONS FOR L&D:How to change learning cultureHow to support self-directed learningSkills needed to make this happenWhat can learners teach L&D?</p>
<p>Two-thirds are well established in their job roles (in post for over two years)43% men 57% women86% educated to graduate level63% permanent employment16% self-employed8% on fixed-term contracts1% apprentices/interns12% other potential workers25% in a director/manager role</p>
<p>2,084 paid for own learning</p>
<p>Over 50% are 30-50 years old</p>
<p>43% work from home91% responsible for their time</p>
<p>1. POSITIVE OUTLOOKOnly 21% of L&D leaders support career aspirations</p>
<p>80% say online learning can help them further their career </p>
<p>2. WHERES THE LOVE?Yet 3 in 5 L&D leaders dont believe their staff can manage their own learning88% know what learning they need 81% know how to find it</p>
<p>Yet 40% of L&D leaders agree that staff cant learn in places that are convenient to them2 in 3 find accessing learning from a mobile device essential or very useful3. CATCH ME IF YOU CAN </p>
<p>4. THERE IS MORE TO LIFE THAN COURSES80% say Google or other search/web resources are essential or very useful to learnYet over 50% of L&D leaders still see the course as the only option</p>
<p>Yet 50% of L&D leaders feel held back by staff reluctance to engage with new technology</p>
<p>52% use YouTube for their own learning</p>
<p>89% download apps</p>
<p>5. WATCH THIS SPACE</p>
<p>6. ME, MYSELF AND IOnly 26% of formal learning has a technology element1 in 2 want a personalised learning experience</p>
<p>1 in 4 find it essential</p>
<p>Yet only 1 in 5 L&D leaders equip managers with the tools to support their teams</p>
<p>1 in 3 say that training support from their managers is critical</p>
<p>7. MANAGERS ARE KEY</p>
<p>8. COLLABORATIONOnly 11% of L&D leaders encourage staff to solve problems socially together, 12% by using curation tools84% willing to share knowledge through tech Only 27% do it regularly</p>
<p>Just 22% of L&D leaders recognise and reward learners</p>
<p>57% want learning to contribute towards a qualification / certificate</p>
<p>9. HIGH AND DRY </p>
<p>10. L&D INPUT IS KEYThese companies are at least x2 as likely to report benefits of their learning strategyHigh performing L&D teams understand their learners as consumers</p>
<p>Lessons from top L&D performers that are already engaging their workforceThey listen to learners86% are proactive in understanding how learners learn (30% average)</p>
<p>Think beyond the course73% provide micro-content of </p>
