Gain insight into the businesses with the greatest need for your technology with the NEW Ci Technology Database. Harte-Hanks has expanded the Ci Technology Database to include over 4 million business locations and 6 million decision-makers so you can reach more potential buyers without busting your budget.We\'ve identified the business locations with significant IT purchasing power and then scored them based on their need for specific technologies including computer software, hardware, networking, systems and storage and telecommunications. And, we’ve identified key contacts within those businesses most likely to be involved in the IT decision-making process.Generate higher response rates and maximize ROI by targeting the businesses and decision-makers that matter the most with the NEW Ci Technology Database. Contact the experts at Harte-Hanks today.
Text of Hmi Capabilities Deck Email 0311
1. Harte-Hanks Market Intelligence Demand Generation and Targeting Solutions for the business technology market
2. About Harte-Hanks Market Intelligence
A leading provider of actionable market intelligence to information technology and telecommunications industry since 1969
Headquartered in San Diego, California
A division of Harte-Hanks (NYSE:HHS), a worldwide direct and target marketing company
We identify and track technology installations, purchase plans and key decision-makers at business, government and institutional locations throughout North America, Europe, Latin America and Asia-Pacific
3. Industries we serve
Computer Hardware
Computer Software
IT Services
Security
Networking
Storage
Telecommunications
4. Industry leaders rely on us 5. to drive measurable business results
Shortening sales cycles
Finding companies with knownneedandbudget , looking to spend soon
Connecting withcritical contactsthat drive the purchase process
Executinglead programsthat deliver specific and qualified lead flow
Targeting campaignstoward businesses that are most likely to buy
Identifyingcross-sellandup-sellopportunities based on technology needs
Providing market insight
Advanced budget planning via customizedaddressable marketsegments
Identifying untapped markets and green field accounts
6. Our vision
To be the premier provider of indispensable market intelligence and insight that drives our customers sales and marketing results.
We do so by:
Serving the needs of B2B sales and marketing professionals
Delivering actionable intelligence and insight
Offering our services at competitive costs resulting in increased sales and marketing ROI
7. Actionable intelligence and insight IT Purchasing Insight Detailed information on buying intentions across Hardware, Software, Networking, Storage, and Telephony Propensity Scores that measure likelihood to buyDecision Makers Business and Technology Decision Maker Contacts Functional Responsibilities Email Addresses Installed Technologies Hardware, Software, Networking, Storage, and Telephony propensity installs, and competitive data 8. The technologies we track Cloud Computing Software-as-a-Service Infrastructure-as-a-Service Platform-as-a-Service Communications Phone System Extensions Long Distance Carrier Mobility/Wireless Phone System Maintenance Smartphones Unified Communications ACD Voice Activated Response Voice over IP Routers Virtual Private Network Internet Service Provider ISP Contract Expiration WAN Network Service WAN Optimization ATM/Frame Relay METRO/SONET/MPLS Communications (continued) Network Service Network Lines Wireless LAN Computer Hardware DesktopsLaptops Windows 7 Operating System Workstations Servers Server Series Other Server Server OS Network/Desktop Printers High Volume Printers Uninterruptible Power Supply Computer Software Storage Management Software Business Intelligence Software Development Software Asset Management Software Computer Software (continued) Enterprise Management Software Collaborative Software CRM/SFA Software Document Management Software Enterprise Application Integration Enterprise Resource Planning Database Management Software Data Center or Data Warehouse Outsourcing Server Maintenance Capacity Planning Data Center Management Systems Integration Application Support Programming Services Software Integration Document Management Disaster Recovery Storage Management LAN/WAN Design/Integration LAN/WAN Management/Support Outsourcing (continued) Unified Messaging Network Convergence Security Data Loss Prevention Messaging Security Security Appliance Expansion ID/Access Software Storage Direct-Attached Storage Network-Attached Storage Storage Area Network Tape Library Virtualization Desktop Virtualization Server Virtualization Storage Virtualization Other Data Center Move/Renovation Compliance Initiative Electronic Medical Records As of Q4 2010 9. Our methodology DirectInterviews Advanced Analytics & Modeling Multiple Data Sources Actionable technology insight on the businesses and decision-makers accounting for the vast majority of IT spend. 10. Our solutions TargetMarketing Market Analysis Demand Generation 11. Demand Generation Solutions Get you closer to you next customer. Faster.
Telemarketing and Email Lists:
350 technology selectors
Key contacts
Email campaign blasts
Sales Opportunities:
Daily Feed
Synch to Technology Area & Territory
Sales Appointments:
Seeded with our Targeting
Script Development & Program Execution
12.
Highly targeted direct marketing, telemarketing and email marketing lists
Information Technology professionals and key decision makers responsible for purchasing, implementing and authorizing technology products and services within their company.
Contacts categorized into 21 key functional areas for ease-of-use
More than 350 selectable technology fields including:
Personal Computing, Systems and Servers, Software, Peripherals, Storage, Network Infrastructure, Managed Services, E-Business, Network Services and Telecommunications Equipment.
Includes company firmographic information (size, industry, location, HQ or branch)
Available as 12-month rental, unlimited use
Option to license email addresses or have Harte-Hanks execute email marketing campaign on your behalf
Fueling marketing awareness programs
Creating demand generation programs for specific technology needs
Identifying prospects with complementary or competitors installed technology
Use for: 13.
BANT-qualified technology sales leads identified via in-depth surveys with purchase decision-makers
Available for 77 key technology initiatives
Each sales leads includes:
Discovered IT initiative with budget, time frame and Decision Maker contact information
Installed technology, IT budgets and preferred vendors
Additional IT and Line of Business Contacts
Company firmographic information
Delivered via on-line service that sends alerts directly to sellers inbox or smartphone.
Configurable by sales territory so sellers only receive the alerts specific to their territory
Gives sellers the ability to research over 700,000 businesses for pre-call planning
Also available in a spreadsheet for importing into your CRM/SFA system
Identifying businesses in the buy cycle for your technology product or service
Reducing missed sales opportunities by insuring a steady, consistent flow of high quality leads
Improving sellers knowledge of prospects initiatives, budget and business drivers
Shortening sales cycles by identifying prospects that are sales ready
