S:\Drakeco\Presentations\10 Great Ideas\Dialing For Dollars

• 1.Connecting Great Ideas and Great People www.asaecenter.org Steve Drake President Drake & Company Moving from Dialing for Dollars to Tweetups & Twestivals: How Social Media can Engage New Donors Tuesday, March 9, 201012:30 - 1:45 p.m .

2. How Social Media can Engage New Donors

• Social media represents a new platform for

• strategically driven online fund-raising

• Focus on case studies of three

• organizations that combined (Twitter)

• strategies with off-line events to raise funds

• I am a facilitator NOT an expert!

• • Organized one; participated in another; studied a third

3. Todays Agenda

• Outline case studies

• Review lessons learned

• Summarize 25 tips

• Crowdsourcing to create Top 10 tips

• Mobile & other funding platforms (if time)

4. Twestival TM

• Branded global Twitter-generated festivals

• 2009 202 cities raised $250,000 for clean water through Charity: Water

• 2009 130 cities raised $450,000 for 135 charities via Twestival TMLocal

• 2010 3/25 global events with funds going to Concern Worldwides education projects

5. Tweetsgiving

• Created by Epic Change

• Supports Momma Lucys school in Africa

• Focus on Twitter gratitude and funding

• Started with gratitude sharing

• Expanded with off-line events

• Raised about $50,000 in two years

6.

• Christmas SPIRIT Foundation

• Veterans Day 2009

• Honor Vets & support Trees for Troops

• Twitter and off-line events

• Raised $2,500 in experimental phase

7. Lessons Learned

• Start early

• Tell the story in words, videos, photos

• Be transparent

• Hosts need to be recruited

• Monitor/protect your brand

8. Transparency Use a leader board to show funds &/or votes 9. Tweetsgiving 10. Local TweetUp 11. What You Would Do Differently

• Start earlier

• Dont focus totally on fund-raising

• Easy and heartfelt works best

• Align volunteers with values

• Coordinating off-line events takes time

• Use existing Twitter handle

• Set yourself apart: lots of competition

12. Tips, Tactics, Techniques

• Started with comments/suggestions from the three organizations

• Crowdsourced (#s correspond to survey)

• 25 ideas divided into three categories:

• • Planning the Campaign

• • Growing the Campaign

• • Using Twitter in your Campaign

13. Tips: Planning the Campaign

• A-1 Start early

• A-2 Keep it simple

• A-3 Make it easy

• A-4 Avoid curse of knowledge

• A-5 Select right platform

14. Tips: Growing the Campaign

• B-1 Engage existing network

• B-2 Build strong database

• B-3 Pursue beyond online

• B-4 Illustrate where $ go

• B-5 Be transparent

15. Tips: Growing the Campaign

• B-6 Make Web strong/easy to navigate

• B-7 Use multiple media to tell story

• B-8 Seek volunteers aligned with cause

• B-9 Manage volunteers

• B-10 Provide link to donate

• B-11 Network, network, network

16. Tips: Using Twitter for Your Campaign

• C-1 Do NOT ask for $ first

• C-2 Team with others

• C-3 Communicate personally

• C-4 Search for shared interest

• C-5 Ask core to retweet

17. Tips: Using Twitter for Your Campaign

• C-6 Select hashtag (#)

• C-7 Consider Twibbon

• C-8 Remember to thank

• C-9 Tweet status regularly

18. Exercise

• Are there other tips that should be included in these 25?

• In small groups, select the top 10 ideas that encourage success.

19.

• Can you find your donate button in 1-2 seconds?

• Is your donation button above the fold, big and colorful?

• Is it clear where the money goes? To directly which activities or people?

• Do you have links to events and other opportunities for engagement?

Network for Good Checklist Web site 20.

• One clear call to action on your donate form (Donate! Or, become a member!)

• Copy is in a font size that is easy for people over 50 to read

• One-page donation forms

• Automatic e-mail tax receipts once the gift is made

Network for Good Checklist Forms 21.

• Can people sign up on any page on your Web site?

• Is Forward to a Friend in every e-mail message?

• Does your organizations social networking presence encourage friends and followers to visit your home page and/or sign-up form?

Network for Good Checklist Lists 22.

• Does your subject line entice readers to open?

• Are you e-mailing at right time, right days?

• Does the message come through, even if the images dont?

• Does this e-mail have a personal touch?

• Are you being CAN-SPAM compliant?

Network for Good Checklist E-Mail 23.

• Do you send receipts and a personalized thank you immediately upon receiving a donation?

• Do you thank donors again later in the year?

• Do you give the donors the credit for the impact and share how funds were used?

Network for Good Checklist Thanking 24. Conclusion

• Questions?

• Comments regarding mobile giving.

• Thanks for participating!

25. Contact Information Steve Drake, MA President Drake & Company [email_address] Twitter:@causeaholic and @stevedrake 636/449-5050