<p>#sbd</p>
<p>Social Business DesignPeter KimManaging Director, North America@peterkim</p>
<p>March 15, 2010</p>
<p>Kate NiederhofferPrincipal@katenieder</p>
<p>* Excerpted version for distribution. The original file was over 50 MB.</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>About Dachis Group Founded in 2008 Located in Austin, London, and Sydney Deliver research, strategy, and implementation</p>
<p>Intuit: TurboTax Forbes, Inc.Southern Company</p>
<p>The Estee Lauder Companies Coca-Cola Yum! Brands</p>
<p> 2010 Dachis Group. Confidential and Proprietary #sbd</p>
<p>How did we get here?</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>Do you remember the first time you... Commented on a blog post...and someone responded? Got a friend request on Facebook from a childhood friend? Were followed on Twitter by an internet celebrity?</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>Back to the participation economy...</p>
<p>social media takes us back to the participation economy that existed before the industrial revolution</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>...and participation is growing</p>
<p>2009</p>
<p>2008</p>
<p>2007</p>
<p>0% 45% 90%</p>
<p>56%</p>
<p>75%</p>
<p>82%</p>
<p>US Adults Active in Social Media</p>
<p>Source: Forrester Research</p>
<p> 2010 Dachis Group. Confidential and Proprietary #sbd</p>
<p>But not so fast...</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>Issues businesses face today Proliferation of choice Unidirectional communication Filter failure Human nature Scalability</p>
<p> 2010 Dachis Group. Confidential and Proprietary #sbd</p>
<p>Its time for social business</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p> 2010 Dachis Group. Confidential and Proprietary #sbd</p>
<p>Social business design</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>Connections CultureCommunication Content</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>Connections</p>
<p> To whom are you connected and how?</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>Are you siloed or networked?</p>
<p>Source: twiangulate.com</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>Culture</p>
<p> Do you have a social calibration?</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>How will you govern?</p>
<p>Source: Ambidanze on Flickr</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>Communication</p>
<p> Are you creating signal or noise?</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>Does communication flow freely?</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>Content</p>
<p> How can you measure for meaning?</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>Are you measuring what matters?</p>
<p> 2010 Dachis Group. Confidential and Proprietary #sbd</p>
<p>What it means for you</p>
<p> 2010 Dachis Group. Confidential and Proprietary</p>
<p>Social Business Design | March 15, 2010</p>
<p>#sbd</p>
<p>Are you ready for social business? Business goals: not how, but why social? Listening landscape: mass + social Competitive assessment Organization, i.e. who owns social Decision rights and workflow Measurement and metrics Technology: owned and leased</p>
<p>#sbd</p>
<p>Thank you</p>
<p>http://www.dachisgroup.com+ 1 512 275-7825slides@dachisgroup.com</p>
