Waitrose Sea Salt Packaging Design

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A Face-Lift for !

Waitrose Fine Crystal Sea Salt

STAND OUT

FUNCTION

SINGLE USE / RECYCABLE

REASON

FOR

CHANGE

Increase competitors

Price competition

Gain more market share

Prevent over consumption of salt

Educate that sea salt is natural & healthier

TARGET

AUDIENCE

Design considerations:

Appeal to healthy young people

Socially responsible

Fun

Modern

SELLING PROPOSITION

Less Sodium

Healthy

Natural

MARKETING MESSAGE

Closest To Nature

MAIN FOCUS

Strong Identity

Functionality

Recyclable & Reusable

STRONG IDENTITY

Attractive

FUNCTIONALITY Prevent spillage

Better handling

Doesnt break easily

RECYCLABLE & REUSABLE

Usable for pepper, sugar

SELECTED POPS

Pre-Packed Merchandising Kit

Shelf Talker

Wobbler

RESEARCH

Thank you