Cat’s Cradle Advertising Campaign

Cats Cradle Advertising Campaign

Cats CradleAdvertising CampaignElaine BussjaegerAmy EnglishChristine OBrienSally Terrell

S.W.O.T. Analysis

PublicsCollege aged students ages 18-24

Residents of retirement communities and community members ages 60+

Primary ResearchVirginia Mennonite Retirement Community (VMRC) and Sunnyside Retirement Communities

3 question survey of 45 students in the Shenandoah Valley (JMU, EMU, BC, BRCC)Have you heard of Cats Cradle?Are you aware that stray cats are overpopulated in the area?Are you willing/able to become a foster parent?

Primary Research ResultsVMRC and SunnysideStudent Survey40% have heard of Cats Cradle38% are aware that stray cats are overpopulated in the area31% are willing/able to become foster parents

GoalsOrganization Goal: To increase the amount of foster homes in the Shenandoah Valley.

PR Goal: To enhance the relationship between Cats Cradle and the residents of the Shenandoah Valley.

ObjectivesAwareness18-24 age demographic: To increase awareness of Cats Cradle and its foster and adoption programs by 20% of college-aged students in the Shenandoah Valley within one year.

60+ age demographic: To increase awareness of Cats Cradle and its foster and adoption programs to 40% of the retirement community within one year.

18-24 Demographic TacticsFor James Madison University Passport EventsPowerPoint PresentationTable Tents The Breeze Article

Stray Cats: Pets or Pests?Josie Kinkade Speaks to JMU Students about Cats Cradle

18-24 Demographic TacticsStudent Organization Night

University Mass E-mail

Volunteer/Community Service Programs18-24 Demographic TacticsFacebook Group

18-24 Demographic TacticsFacebook Fan Page

18-24 Demographic TacticsThe Breeze and The WeatherVane Advertisements

Retired Community TacticsThe Daily News Record Online Banner Advertisement

Retired Community TacticsGuest SpeakingRetired Community TacticsFlyer

Questions?