MARKETING
ADVERTISING OPPORTUNITIES
ARTWORK SPECIFICATIONS
ASCTA is the Australian Swimming Coaches and Teachers Association (ASCTA), and is the home for swimming
Coaches, swimming and water safety Teachers and Swim Schools in Australia. We have a range of priorities
for the further development of the Learn-to-Swim & Water Safety Industry and the sport of swimming.
ASCTA is a corporate entity, a registered charity owned by its members and a not for profit Registered
Training Organisation with business objectives and a special interest group dedicated to providing service
to its Members and acting as an advocate on their behalf.
Swim Australia is ASCTA’s Learn-to-Swim and Water Safety Industry Development division, primarily
delivering products, services and professional development programs for Swim Schools. Swim Australia
was launched in 1997 by the Australian Federal Minister for Sport and Recreation.
Swim Australia has provided the Swim School sector of the aquatics industry with exceptional guidance and
direction to help the industry network grow and improve standards.
We are the home for Coaches, Teachers and Swim
Schools. A place where they belong, connect with
others, advance their careers and feel empowered.
Continuous improvement of Coaching and Teaching
techniques and methodologies and Swim School
operations to enable and inspire all participants
and athletes to grow and develop.
We are a voice for Coaches, Teachers and Swim
Schools. We provide valuable resources and
opportunities to learn, network and collaborate.
Our Purpose | Why We Exist
Our Value | What We Do
Our Promise | How We Deliver
Our MISSION
We act
with integrity
We are
stronger together
We fuel
the passion
We achieve
ongoing excellence
Developing Lifelong Swimmers
to Thrive and Succeed
8,000
active
members
Our Partners / Stakeholders
Optus Junior Dolphins
Swimming Australia
Dept of Education WA
Royal Life Saving
Vorgee
Autocoach
Gold Class Swimming
Make It Cheaper
Kids Alive
AIA Insurance
Qld Dept of Sport & Recreation
V
o
rg
ee
Sw
im
m
in
gV
IC
Optus Junior DolphinsSwimmingQLD
Worldwide
Swim School
A
u
to
co
ac
h
Gold Class Swimming
Make It Cheaper
Vorgee
AIA Insurance
Make It Cheaper
A
u
st
ra
lia
n
W
at
er
Sa
fe
ty
C
o
u
n
ci
l
Kids Alive
Qld Dept of Sport & Recreation
SwimmingNSW
Make It Cheaper
Kids
Alive
Fitness Industry Award
ATO GST Exemption
Coach Education & Accreditation
A
D
V
O
C
A
C
Y
for
Coaches,
Teachers &
Swim Schools
1 International Conference (Singapore)
1 National Conference
4 State Conferences
12 SwimINFO Conferences
ED
U
C
A
T
IO
N
EV
EN
T
S
H
EL
D
625 Courses
181 Current Presenters
12 International
21 Assistant Presenters
for
Coaches,
Teachers &
Swim Schools
697 ASCTA CONFERENCE ATTENDEES
WE ATTENDED16 STATE, NATIONAL AND INTERNATIONAL EVENTS
AND VISITED 73 SWIM SCHOOLS
4
Journals
200,000
Swimming Matters
40
E-Newsletters
TAKING THE LEAD
1,000
Social Media Posts
WE DELIVERED
Resources
Over 1/2 million
distribution
Coaches
Swim
Schools
Contacts
Teachers
OUR COMMUNITY
Member
Engagement
Practical
Coach
Development
SAT
Courses
Re�developed
New
IT
Platform
WHAT'S COMING UP
for
Coaches,
Teachers &
Swim Schools
SNAPSHOT 2017/2018
30,000
connections
Teachers Coaches Swim Schools
80
00
act
ive members
Swimming WA
SwimmingSA
SWIMMINGMATTERS
365
days
Swim Australia’s official newsletter for Parents
2018/19
for parents on learn to swim
Just like learning to walk or to crawl, learning to
swim is a loco motor skill that requires lots of time
and practice to achieve. A child having just one
half hour lesson each week for 52 weeks of the
year will only accrue 26 hours of swim lesson time
over a year. The more time children spend in the
water the quicker they will learn to swim.
1. Time in the water
8TOPTIPS
Learning to swim is like wearing a seat belt or a
bike helmet. Until you can swim it’s simply not
negotiable. Children don’t have the maturity
to understand they are at risk around water.
Provided parents are comfortable with the
teaching methods used at their swim school and
the children are treated with respect, then they
need to have the courage of their conviction that
learning to swim is an important priority.
2. Not negotiable
Not just with swimming, but any locomotor
skill needs to be practiced over and over to be
remembered. This can seem monotonous and
sometimes children might say they don’t want to
learn to swim anymore. Feel confident that they
are only being asked to persevere for such a small
amount of time. Learning to stick with something
rather than giving up too easily is a very healthy
life lesson.
3. Reinforce the skills
Having the ability to swim around a backyard pool
doesn’t necessarily mean a child is strong enough
to cope in an unfamiliar or stressful situation.
Swimming ability can deteriorate rapidly under
stress, the more skilled the child in the first place
the greater the chances of survival.
4. How much skill is enough?
Advertising Options
Swimming in Australia Journal
Quarterly Journal featuring coaching and teaching strategies, high performance and technical information,
learn to swim, youth development and swim school management. Shared knowledge of experiences in the
swimming community, up-to-date industry information and latest news and events.
Delivered to all ascta members and Swim Australia swim schools Australia-wide.
ASCTA Swim Australia E-Splash e-newsletter
Fortnightly newsletter showcasing current events, opportunities in our swimming community and special
member offers.
Swim Australia SwimUPDATE
Monthly newsletter emailed to all Swim Teachers and Swim Schools highlighting happenings in our
swimming community
Swim Australia Swimming Matters
Annual e-brochure emailed to all Swim Teachers and Swim Schools featuring helpful tips and information
for parents.
asctaConvention Program
1 edition in lead-up to annual asctaConvention detailing courses, keynote speakers and special functions.
1 final convention program for all attendees (approx. 700).
asctaConvention Trade Passport
Featuring all Trade Exhibitors at asctaConvention, attendees are entered into a prize draw for visiting trade
stalls and having their passport stamped barcode digitally scanned.
For advertising pricing and specifications, refer to next page.
��������������������
���������
��������
����������
������������
������
��������������������
�������������������
SWIM TEACHER
BECOME A
SWIM AUSTRALIATM
EDUCATED TRAINED QUALIFIED LICENCED
SWIMMING & WATER SAFETY
BABIES & TODDLERS
INDIGENOUS AQUATICS
CPR FIRST AID
LEARNERS WITH DISABILITY
ADOLESCENTS & ADULTS
COMPETITIVE SWIMMING
POOL LIFEGUARD
SWIMMING
AUSTRALIAIN
NEW TECHNOLOGY FOR COACHES KIDS OF THE RED CENTRE OPEN WATER SWIMMING MEMBERSHIP UPDATE
MARCH 2018
JOURNAL OF THE AUSTRALIAN SWIMMING COACHES AND TEACHERS ASSOCIATION & SWIM AUSTRALIA
��
������
����������
���������
����������
������������
�����
���������
�����������
�����������������
������
����������
����������
�������
��
���� ��������������
�
��������������
���������������
������
����������
���
�������� �
������������
�����
REACH OVER 3,500 Coaches, 10,000 Teachers,
500 Swim Schools, 23,000 Subscribers
ASCTA Website
Advertisement (300 pixels wide x 300 pixels high)
Includes artwork, text and link to one PDF or website
Monthly $50.00 (incl GST) per month
3 months $100.00 (incl GST) total
12 months $300.00 (incl GST) total
Swim Australia Teacher Portal
Advertisement (300 pixels wide x 300 pixels high)
Includes artwork, text and link to one PDF or website
Monthly $50.00 (incl GST) per month
3 months $100.00 (incl GST) total
12 months $300.00 (incl GST) total
ASCTA Swim Australia E-Splash e-newsletter - fortnightly
Circulation: approx 18,500 emails every fortnight Australia-wide plus online access
Advertisement (650 pixels wide x
