Text of [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays
6 UNORTHODOX FUNNEL OPTIMIZATION STRATEGIES GUARANTEED TO DOUBLE YOUR GROWTH Neil Patel KISSmetrics
@neilpatel #KISSmetrics
DOING BUSINESS ON THE WEB FOR 11 YEARS RUN AT LEAST 4 NEW A/B TESTS A MONTH
IDEA #1 FLIP AROUND YOUR FUNNEL
Conversion optimization is like dating
Why does your funnel have to look like this?
Engage with your visitors first
Engage with your visitors first
Results 52.11% INCREASE IN SIGNUPS
IDEA #2 EVOKE CURIOSITY
People will drop off, unless
Give a reason to stick around
Give a reason to stick around
Give a reason to stick around
Results 63.5% INCREASE IN FOLLOWUP RESPONSE
IDEA #3 DONT FORGET TO FOLLOWUP
Stay top-of-mind
Stay top-of-mind
Train your users Train your visitors that need to take action in order to receive a benefit. From clicking on a link, to watching a video, to even putting in an email address. - Train people to click - Ask for micro commitments - Give before you ask - Be patient You need to train your visitors to buy. Tim Sykes
Results 84.7% INCREASE IN REVENUE
IDEA #4 QUIZ YOUR VISITORS
Use interactive quizzes
Use interactive quizzes
Tips on creating quizzes 1. START WITH 5 QUESTIONS 2. USE IMAGES WHEN POSSIBLE 3. LIMIT YOUR CHOICES PER QUESTION TO 4
Results 281% INCREASE SIGNUPS
IDEA #5 MAKE SIGNING UP EASY
People are lazy
People are lazy
Results 59.4% INCREASE SIGNUPS
Test your call to actions
Results 22% INCREASE SIGNUPS
IDEA #6 GET PERSONAL
People want to feel special
Use geo based data throughout your funnel
Use geo based data throughout your funnel
Use geo based data throughout your funnel
Results 68% INCREASE IN ENGAGEMENT
THANKYOU! Neil Patel kissmetrics.com npatel@kissmetrics.com
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