A short presentation for: - Foreign companies doing PR in Australia; and - PR pros working with Australia-bound clients
Text of 5 things you may not know about pr in Australia
Total Communications System Inc. 2014 5 THINGS YOU MAY NOT KNOW ABOUT PR IN AUSTRALIA
Total Communications System Inc. 2014 A SHORT PRESENTATION FOR: - Foreign companies doing PR in Australia; and - PR pros working with Australia-bound clients
Total Communications System Inc. 2014 Ethical is Transparent
Total Communications System Inc. 2014 Australia has a formula for building, maintaining a reputation
Total Communications System Inc. 2014 Ethical = Transparent
Total Communications System Inc. 2014 Stakeholders expect companies to be 100% transparent.
Total Communications System Inc. 2014 Not just reporting biz results, but green and social performances, too.
Total Communications System Inc. 2014 Social License to Operate
Total Communications System Inc. 2014 Social License = level of acceptance or approval continually granted to an organization by stakeholders.
Total Communications System Inc. 2014 SL varies between stakeholders and across time and has 4 levels: 1. Withdrawal 3. Approval 2. Acceptance 4. Psychological identification
Total Communications System Inc. 2014 Failure occurs when a company sees SL as merely permission to perform a series of tasks or transactions.
Total Communications System Inc. 2014 So never forget: Companies must continuously earn their Social License.
Total Communications System Inc. 2014 G'day, Mate The Aussie Way
Total Communications System Inc. 2014 Australians are straightforward they build relationships quickly and are receptive to new ideas.
Total Communications System Inc. 2014 Australians appreciate modesty, so dont oversell your company/services.
Total Communications System Inc. 2014 Australians abhor aggressive sales techniques, so dont be pushy.
Total Communications System Inc. 2014 Be factual, friendly and to the point.
Total Communications System Inc. 2014 Australians are self-deprecating, but never play along with self-criticism. Youre quite the knucklehead! Grr Say what?
Total Communications System Inc. 2014 Work With the Media
Total Communications System Inc. 2014 Media relationships are still key but engagement is now targeted and tailored. So when pitching
Total Communications System Inc. 2014 Have a powerful narrative relevant to the medias audience
Total Communications System Inc. 2014 Promote immediate engagement with pictures/videos
Total Communications System Inc. 2014 And have local spokespeople available for commentary.
Total Communications System Inc. 2014 Cold calls are okay but youd better have your story straight.
Total Communications System Inc. 2014 Finally, exclusives are condoned.
Total Communications System Inc. 2014 Thick Skin Helps
Total Communications System Inc. 2014 If youre challenged to a contentious discussion in a meeting, dont take it personally
Total Communications System Inc. 2014 Aussies like debates and provocative statements, so respond with humor.
Total Communications System Inc. 2014 THANK YOU AND GOOD NIGHT.
Total Communications System Inc. 2014 Icons made by Freepik: Slides 1-21, 23-29 Icons made by Icomoon: Slides 17, 22, 28 Icons made by Icons8: Slide 22 All icons are from Flaticon.com and used under a Creative Commons 3.0 license. PRESENTATION BY: TOTAL COMMUNICATIONS SYSTEM INC. TOKYO, JAPAN @TOCS_PR http://www.pr-tocs.co.jp/?en
