Text of Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
1. Marketing to Millennials Meerkat, Periscope, Vine Instagram,
Snapchat by Sharon Dawson @TheeDesign
2. Millennials are selfish consumers of social media Quote by
Justin Lafazan from DMFB 2015 Conference
3. Phone next to them when sleep On desk at work On table
during meetings Average attention span: 8 seconds Millennials
4. Where should I spend my time
5. Meerkat vs Periscope
6. Live Streaming Post when people can view Interesting Needs
to be watched NOW Great for sports, political rally, breaking
news
7. Meerkat Darling of SXSW Blocked by Twitter when Twitter
bought Periscope iPhone only
8. Periscope Saves broadcast after over, so people can view
later iPhone and Android Being adopted by celebrities & events
CNN Royal Correspondent Max Foster for Princess Charlottes
birth
9. Winner: Periscope Integrates with Twitter Save broadcast
afterwards Keep an eye on YouTube to make a big play in this
space
10. Vine vs Instagram
11. Vine vs Instagram Vine Instagram 20 million users 130
million users 6 seconds 15 seconds Loops videos Plays video once No
filters 13 filters Share on Vine, FB, Twitter Share on FB, Twitter,
Tumblr, Email
12. Winner: Instagram Millennials 2nd most popular social
network Use existing account Filters for videos More time allotted
3 to 15 seconds
13. Where should I spend my time
14. Snapchat
15. Build Your Story 31 Character Limit
16. Users Majority between 13 to 25 70% are female 2/5 of 18
year olds use it multiple times a day
17. Snapchat Private Add via smartphone only Must take pics in
app No hashtags 31 Character limit
18. Brands Taco Bell MTV Sour Patch Kids The Voice Grub
Hub
19. Instagram
20. Users Ages 18-34 90% of users are under 35 68% female 23%
of teens says is favorite social media
21. Instagram #hashtag Add via smartphone only No ads allowed
3-15 second videos
