2. Competitive Category Charting search terms to gauge and compare brand health shows a competitive environment in the travel category 3rd May 2007, Christian Bartens, Online Analyst
3. Our New Strategy 40% 60% of visitors to Australia.com of visitors 3rd May 2007, Christian Bartens, Online Analyst
4. Travellers Online 3rd May 2007, Christian Bartens, Online Analyst
5. Digital Programs InfiltrateInfluence 3rd May 2007, Christian Bartens, Online Analyst
6. Domestic Success Tourism Australias domestic reach quadrupled over the past eight months 3rd May 2007, Christian Bartens, Online Analyst
7. A New PlayerThe Consumer 3rd May 2007, Christian Bartens, Online Analyst
8. The Synthesisers Web 2.0 10% 1% 100% Synthesisers CreatorsConsumers find, adapt, start groups, search for add to and create and and find share publish content content content Source: Isobar 3rd May 2007, Christian Bartens, Online Analyst
9. So What Do We Do? Should we write our own reviews and blogsnow and share our videos on Youtube? 3rd May 2007, Christian Bartens, Online Analyst
10. Back To Basics SearchServiceProductsSupportEmployeesDistribution Company Marketing ConsumerExperienceBrand WOM, Blogs, Emails, Reviews, Communities, Social Networks, Photo Sharing, Video Sharing Source: Don E. Schultz, Northwestern University 3rd May 2007, Christian Bartens, Online Analyst
11. Indirect Branding 3rd May 2007, Christian Bartens, Online Analyst
12. Dedicated Staff(Analytics Spend) Marketer + Developer + Sales person + Experience = Expensive Source: Jupiter Research 3rd May 2007, Christian Bartens, Online Analyst
13. Top 5 Considerations Dedicated online analyst Dedicated search marketer State-of-the-art web analytics solutions Base decisions on solid analysis of data Indirect branding increasingly important 3rd May 2007, Christian Bartens, Online Analyst
