MCPC guerilla style

• 1. Guerrilla co-creation, Bay-style A45 experiment at MCPC November 2011

2.

• co-creation

• A radical experiment that went some way to proving that even in the most unlikely of circumstances co-creation can produce break-through ideas and innovations.

• After 4 days of presentations, attendees at the MCPC 2011 were inspired but finding it hard to retain all of the ideas theyd explored over the last few days.

• So we co-created a solution, Guerrilla style:

• We kidnapped19 willing conference attendees

• Stole3sheets of flipchart paper and5marker pens from the hotel reception

• Commandeered1abandoned conference room for45minutes

• Heres what happened..

• We kidnapped a few willing attendees, found an abandoned conference room

3.

• Our objective

• Invent ideas for the future of MCPC

4. 5.

• MCPC 2012 will be more...

• Social

• Sharable

• Active

• Surprising

• Navigable

• Customised

• Co-creative

6.

• Route 1:

• MCPC Sorting Hat

• An app to navigate the maze of choice!

• 1. Sorts the programme according to your interests

• 2. Produces an MCPC itinerary thats 50% based on your chosen preferences and + 50% surprise choices

• 3. Customised materials with content and sponsors tailored to your interests

• 4. Social sorting: helps you find people on similar itineraries

7.

• Route 2:

• MCPC Swizzle-Stick

• Creating a transformational conference

• 1. Connects people before, during and after the event

• 2. Vibrates to tell you when like-minded people are close

• 3.Social presentation rule :50% pre-prepared 50% active and improvised

• 4. Records all presentations and debates for sharing and follow-up

8. Thank you!