Stop Overthinking your DAM Brand - Just Do it!

• 1. IO Integrations RoadShow - November 12, 2014 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel.

2. pinpoint the challenge:establish the coreobjective of your DAMsystem. 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel. 3. customize the user experience:tailor the experiencetowards your audience,making them want tostay a while. 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel. 4. prioritize your requirements:credit: rohdesign.com 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel. 5. create a phased approach:determine your needs &move with urgency.Realize that this is anever evolving organism& it doesnt need to beperfect. 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel. 6. 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel. 7. 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel. 8. 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel. 9. 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel. 10. 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel. 11. 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel. 12. 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel. 13. evaluate the results:take a survey of how itsbeing perceived and makethe proper adjustments toaddress the evolvingbusiness needs. 14. 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel.