Salesforce1 Platform First Call Deck

Salesforce1 Platform Build Apps Fast. Build Business Faster.

Scott Holden

VP, Platform

@scottholden

Safe Harbor

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Driven by 6 Revolutions

Trillions Billions connected things customer transactions

Sales Service

Marketing

Community

Analytics

Apps

The Next Wave of Computing

App Revolution

140 Billion Mobile app downloads

80% Fortune100 have mobile apps

Apps are Driving Innovation

Apps

Innovation

The Secret to Innovation is Speed

Innovation

Most Companies Struggle to Build Apps Fast

60%

40%

20%

Perc

ent

of

Respondents

Mobile apps

are critical

Mobile apps

deployed

Economist Study of 1,300 Global Executives The State of the Customer-Led Economy

App Gap

have

deployed

apps 1/2 <

The Salesforce Platform is the Fastest Path from Idea to App

Idea Build App

Idea

buy &

setup

hardware

install

complex

software

define user

access

build & test

security

make it

mobile &

social

setup

reporting &

analytics

build

app

6-12 Months

App

App

Build Apps Fast. Build Business Faster.

Employee

Apps build powerful

employee-facing

apps faster

Customer

Apps build engaging

customer-facing

apps faster

All of Your Employees Can Now Build Apps Fast

Drag & Drop Build with standard and custom

Lightning Components

Any Device Design apps for every screen

from one canvas

Code & Deploy Develop, package and instantly

deploy apps

Any Language Supports all modern

programming languages

Integrate Access plug-ins and rich APIs

across frameworks

Customers are Building Faster with Salesforce1 Platform

+43% Increase in

Coding Productivity

+52% Faster System Testing Decrease in

IT Costs

+46%

Faster Integration

+45%

+52% Faster Design

+55% Faster

Configuration

+58% Faster

Deployment

Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.

Over 4 Million Apps Run on the Salesforce1 Platform

Salesforce Apps

Suite of web and mobile apps for

sales, service, and marketing

Partner Apps

AppExchange with over 2,000 apps

delivering functional or industry

solutions

Custom Apps

Custom apps designed and built by

you or an SI partner

Focus on Innovation with a Future-Proof Cloud Platform

Unbreakable

Customizations

Automatic

Upgrades

6BLines of

Apex Code

500MAPI Calls Per Day,

28 Versions

15MCustom

Database Tables

12MVisualforce

Pages

Integrations and Customizations

Auto-Upgraded 42 Major Releases

Single Code Base and

Shared Infrastructure

Multi-Tenant

Infrastructure

Salesforce: #1 Enterprise Cloud Platform

Market Share #1

Enterprise Platform #1 Magic Quadrant for

Application Platform as a Service

January, 2014 Analyst: Yefim V. Natis

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document, which is available upon request from Salesforce. Gartner does not endorse any vendor, product or service depicted in

its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner

disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Top Three Ways to Innovate on the Salesforce1 Platform

Connect

Everything

Automate Processes

with Employee Apps

Build Innovative

Customer Apps

Top Three Ways to Innovate on the Salesforce1 Platform

Build Innovative

Customer Apps

Apps are Redefining Industries

Transportation Reinvented Lighting Transformed Shopping Redefined

Dashboard + Metrics Heroku Button Postgres DbX

Develop Innovative Customer Apps with Heroku

The Best Customer Apps Connect Two Critical Elements

Personalized Remembers your preferences

Beautiful Inspiring design

Immediate No lags or emails

Customer Insight Predict customer needs

Customer Engagement Business Process

Real-time Workflow Automate employee responses

Marketing Continuously build your brand

Connect Your Customer Apps to Your Business

Heroku Connect

Seamless Data Sync

Best of Both Worlds

Simplicity and Scale

Top Three Ways to Innovate on the Salesforce1 Platform

Automate Processes

with Employee Apps

Customers Have Built Apps Across Every Department

Human Resources

Employee

Collaboration

Employee

Intranet

Recruiting &

Stock Plans

Recruiting

Healthy

Workplace

Employee

Intranet

60 HR Apps +

Intranet

Employee

Intranet

Operations

Asset

Management

Product Lifecycle

Management

Inventory

Management

Field Services

Field Services

Field

Inspections

Brand Auditing

Marketing

Customer-Facing

Site

Digital Magazine

Franchise

Websites

Website

Deliveries

Budgeting

Marketing

Collaboration

Franchise

Management

Event

Management

Salesforce1 Lightning: The Fastest Way to Build Apps

Introducing the Lightning Framework

Standard Components Built by Salesforce

Custom charts Data entry tools Custom data layout Dynamic maps

Left nav Publisher bar Feed items

Tasks

Sliders Multi-view charts

Pass/Fail

NEW

Custom Components Built by customer developers

AppExchange Components Built by Partners (25+ today)

Introducing Lightning App Builder

Drag & Drop Build with standard and

custom Lightning Components

Any Device Design apps for every screen

from one canvas

Easy for anyone to build apps faster

NEW

Introducing Lightning Process Builder NEW

Powerful Automate any process with actions and triggers

Easy Intuitive visual UI for speedy development

Extensible Enhance all your programmatic processes

Automate your business faster

Build Apps Faster with Force.com

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